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Live Stream Commerce
at its Best
Live Stream Commerce is booming in Indonesia
and should grow by a factor of 9 over 5 years
TriusLive is a new DTC (Direct-to-Customer) Private Label Branded goods online retailer that will assemble a proven team of Live Stream Commerce (LSC) experts from China, where it all began, and from Indonesia, where skills are quickly growing, to deliver a truly human buying experience that is engaging and effective, while applying tactical technologies to raise engagement, increase competitiveness, drive staff productivity, and improve operational efficiency.
With the Indonesian LSC market growing to an average $340 million per month in 2023, within an eCommerce market of $53 billion (Statista), LSC is now capturing around 8% of the Indonesian consumer driven eCommerce market. With the May 2024 TikTok revenue alone being $406 million, suggesting growth of 20% YOY, Trius expects LSC to grow up to $35 billion of annual revenue over the next five years, following China's path. So our mission is simply this: To provide affordable abundance to the working class people of Indonesia as a part of the approaching AI-Commerce revolution.
Live Stream Commerce (LSC), the first truly disruptive approach to online selling since the inception of eCommerce, started on a large scale in China, and since 2018 has grown to 40% of China's eCommerce consumer market, become a massive $700+ Billion market. Let that sink in. And this is not just a China and Indonesia phenomenon. The US currently has an LSC market of over $50 billion! So if you wonder what LSC has legs, think no further.
To understand LSC, think of live videos produced on smartphones featuring attractive hosts who pitch mass-market goods so good and so cheap, that viewers are driven to buy before they miss out. For a bit more clarity, simply imagine merging TV shopping shows, with a TV game show like "Deal or No Deal," a street vendor, and an online dating site that uses data generated during shopping to select the perfect match for you, only LSC matches an LSC seller with the most likely buyer. What this means is that in a world that is moving towards AI's "full automation" paradigm, LSC carves out a "truly human" sphere for eCommerce that people love.
As we noted above, here in Indonesia, LSC captured 8% of the eCommerce market in the three years since being introduced by TikTok in 2021, totaling around $4 billion in 2023, with growth following the same basic path as China. This leads to the conclusion that Indonesia is on China's same growth curve moving forward, and could achieve 40% market share of eCommerce sales by the end of 2029, which would be 8.5 times the current market. That creates a lot of room for growth, and a lot of opportunity for company like TriusLive to have an impact.
Indonesia has the 11th largest eCommerce market on earth, and offers a host of opportunities, not the least of which is 270 million people of whom 200 million are adults who are connected to the Internet via smarthpones with nearly universal coverage. Most importantly, Indonesian are very "online savvy" folks for one simple reason: Indonesia is one of the youngest nations on earth, at an average age of 29, meaning a majority of the population has grown up with eCommerce. And like other young nations, this market is not affluent, but hungers for a life of abundance through high quality, cheap products.
In summary, TriusLive is a new LSC company targeting working class people with affordable abundance sold through Direct-to-Consumer strategies spearheaded by LSC, creating private label brands that feel like the big name brands that shoppers have been conditioned to want, but without the big name brand prices. The working class workers being served, desire electronics, home lifestyle, and personal / beauty goods that they see online and on TV shows, including earbuds, mini-speakers, juicers, plastic containers, cooking pans, cleaning tools, skin creams, and other popular items, sold at prices of Rp 100,000 per item ($6.50) or less (LSS Price Ceiling). And TriusLive will deliver with a truly human, truly affordable, and truly high quality product line of proven best selling products.
Our mission is to enable abundance.
TriusLive will sell across multiple platforms and in various online formats, but at its core we will focus on Live Stream Commerce (LSC) that sells goods through human hosts for one simple reason. It's truly human.
People are tired of buying from machines. They want a person-to-person experience where they make decisions on a human level.
TriusLive will manage a number of international feeling brands in three categories of goods imported from around the world, featuring Lifestyle brands Essental, Sweka, and Mizyta, Consumer Electronics brands Tekle, Oniso, BozBach, and Beauty / Health brands Vreshe, Inskiniti, and Vibranwell. Each of these brands will sell only proven top-selling goods that already perform exceptionally well in the Indonesian market for the largest players, but sold under our own attractive private label brnds, ensuring that we are not gambling on goods, but relying on our own competence selling the goods via LSC -- which competence has already been proven by one of the largest players in the market.
While we will be entering the market later than others, this has allowed us to avoid some of the hiccups during the early period, so that we will enter as a Top 10 player on day 1, and have the advantage of scale in competing against the 95% of LSC sellers who generate relatively small revenue.
Once Trius has entered the market with its core mass-market brands, and they are operationally stable, Trius will create new brands that are identity focused, reaching not just the mass-market, but the "meaning-market." This will start with creation of the Qiblazon Muslim super brand, and expand to include other sub-markets of folks who buy goods based on their own sense of membership within those identity groups.
Operationally, in addition to purchasing and branding goods for sale via LSC, TriusLive will provide in-house distribution and fulfillment capabilities that ensure timely delivery, utilizing post-sale data to deepen customer understanding, as well as performance marketing strategies to drive customer acquisition and engagement.
TriusLive will use the Oracle ERP system to enable the planning of operations, the effective creation of LSC videos that attract buyers, and the capturing and interpretation of customer data across multiple touchpoints, transforming that data into the unique experience of Live Stream Commerce that is both entertainment and person-to-person shopping. These deep customer insights, combined with AI automation of Customer Care and integrated Platform Administration, will allow TriusLive to constantly to develop new LSC brands and strategies that align with changing consumer demands and behaviors, while remaining far more productive and efficient than competitors.
And while a majority of our sales will be through LSC, we will also be selling around one third of our goods through standard eCommerce platforms like Tokopedia, Shopee, BliBli, Bukalapak, and others, knowing that we can use Hot Deals and Notifications with a power most major brands cannot: The power of far lower prices enabled by our direct, two-step structure.
TriusLive is focused on customer satisfaction and meaningful brand experiences to help people feel included in Indonesia's growing prosperity. TriusLive aims to provide lasting value for customers and employees, while striving to drive operational efficiency to enable the sale of higher quality goods at lower prices, so that in the coming AI age, our channel can play an important role in helping Indonesians enjoy abundance.